Delray Beach, FL, United States, December 17, 2024 — There are tens of thousands of independent boutique luxury hotels around the globe, thousands of tour operators curating incredible experiences and private jet companies and others that provide exemplary experiences and services; yet they remain unknown to the majority of travelers and travel advisors, because they lack affordable marketing methods to support and grow their businesses. Many, if not most, are frustrated by competing with the “big guys,” do not have the resources, time, connections or internal marketing know-how leaving the US market beyond reach.
But now, that’s all changing! The experts at Black Dog Communications Group (BDCG) have introduced an affordable and impactful Comprehensive Travel Support Program, tailored to meet the travel representation, public relations and social media needs of independent businesses within the luxury hospitality/travel industry.
Black Dog Communications Group, Inc., www.blackdogcomm.com is a leader in travel communications/PR/Travel Representation/Travel Focused Social Media for hotels and operators around the globe. We’ve worked with the United States Virgin Islands during and in the aftermath of a hurricane, helped open Monteverdi Tuscany Hotel & Villas, provided communications support for Historic Mt. Vernon’s anniversary, and worked with one of the country’s leading travel representation companies and many of their thirty-five-plus members. Now, our comprehensive services have been streamlined, making them available to smaller, prestigious, boutique properties, Destination Management Companies (DMC’s)/tour operators and travel vendors who otherwise find it hard to compete for awareness and bookings.
BDCG’s new and Comprehensive Travel Support Program consists of:
• An onboarding call/meeting to assess opportunities in three strategic areas: Communications/PR, Representation, and Social Media
• A monthly communications call to uncover and develop story angles/pitches, ID key industry targets, and social promotions
• Creation of one Press Announcement per month including research, drafting and edits
• Distribution to targeted media agreed to by the client using our collective relationships/contacts and our paid subscriber media database (consumer travel media and travel trades) at no additional cost
• Monitoring of story opportunities for inclusion
• All follow up to secure coverage and interviews
• Prep client for interviews
• Work with client to re-merchandise the coverage, extend coverage, coordination with current social media efforts
• ID targets for one-on-one meetings with key luxury agents/agencies
• Setup and arrange for meetings in specific geographies, primarily on the US east coast
• Determining and assembling presentation and appropriate materials
• All meeting follow-up
• Outreach to thousands of travel advisor contacts via our database
• Development of social media content for posting and outreach 4x per month
• Selection of imagery and crafting of verbiage and relevant hashtags for use on Instagram and Facebook
Read full press release:
https://www.pressreleasewire.in/new-and-affordable-travel-support-program-for-boutique-hotels-and-tour-operators-impacts-us-market/
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