Sushi preferences: Survey result for Japanese people

Survey Overview

– Method: Online questionnaire

– Respondents: 102 Japanese sushi enthusiasts aged 20-50

– Duration: June 1, 2024 – July 3, 2024

Survey Details

Q1. What is your favorite sushi topping?

1. Tuna
2. Salmon
3. Shrimp
4. Young Yellowtail
5. Engawa (Flounder Fin)

Respondents’ Feedback:

■Tuna

 – I love tuna because its flavor varies by cut, like lean, medium-fatty, and fatty tuna. I splurge on fatty tuna for special occasions.

■ Salmon

 – I’ve loved salmon since childhood. The melt-in-your-mouth texture is irresistible.

■Shrimp

 – I always order sweet shrimp at sushi restaurants. Its unique, sweet, and firm texture is unbeatable.

■Young Yellowtail

 – Eating yellowtail with its perfect fat content is pure bliss. I often get seconds when it’s fresh and firm.

■Engawa (Flounder Fin)

 – I enjoy its unique crunchy texture and the rich, melt-in-your-mouth flavor that makes it a great snack with alcoholic drinks.

Q2. Where do you usually eat sushi?

1. Conveyor Belt Sushi : 48.1%
2. At Home : 37.7%
3. Sushi Restaurants (Non-Conveyor) : 9.4%
4. Restaurants/Izakayas (Other than Sushi Places) : 4.7%

Respondents’ Feedback:

■Conveyor Belt Sushi

 – I often go to conveyor belt sushi restaurants with my family. It’s affordable yet feels luxurious.

■At Home

 – I usually buy sushi from the supermarket and eat it at home. It allows me to enjoy sushi at my own pace.

■Sushi Restaurants (Non-Conveyor)

 – I visit non-conveyor belt sushi restaurants for a more authentic experience, despite the higher cost.

■Restaurants/Izakayas (Other than Sushi Places)

 – I often finish off with sushi if it’s on the menu when I visit izakaya. It’s a refreshing finish after drinking.

Q3. How often do you eat sushi?

When asked about the frequency of their sushi consumption, the responses were as follows:

1. Once every 2-3 months : 31.7%
2. Once a month : 27.7%
3. Every 2-3 weeks : 18.8%
4. Every six months : 12.9%
5. Other : 9.9%

Q4. What factors do you consider when choosing a sushi restaurant?

1. Freshness : 30.9%
2. Taste : 27.8%
3. Affordability : 17.2%
4. Cleanliness : 13.7%
5. Other : 10.3%

Respondents’ Feedback:

■Freshness

 – The freshness of the fish is crucial. Even if other aspects are good, lack of freshness is a dealbreaker.

■Taste

 – I keep returning to places with soft rice and delicious toppings.

■Affordability

 – I want to eat good sushi at affordable prices, so I often go to conveyor belt sushi places.

■Cleanliness

 – Handling raw fish requires cleanliness, and a clean environment makes me feel safe eating sushi.

■Other

 – I appreciate a variety of sushi options. Conveyor belt sushi chains are great because they also offer many non-sushi dishes.

SUSHILIVE : https://sushiliv.com/

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